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What's the BIG Idea (A) (Spanish Version)
Christensen, Clayton M.; Anthony, Scott D.Case HBS-605S02Service and Operations ManagementCEO Michael Collins debe decidir si y cómo un proceso que desarrolló para la innovación en la industria de los niños podían puerto a través de otras industrias. El proceso se basa en las experiencias de Collins como inventor y como capitalista de riesgo, y se permitió a su empresa a ser un intermediario entre los inventores y empresas innovadoras de búsqueda. El proceso parece estar funcionando bastante bien en la industria de los niños y Collins...Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Prune Prudently: Evaluate In-Process Innovations and Existing Businesses to Manage Resources in Tough Times
Anthony, Scott D.Book Chapter HBS-3234BC-EWhen times get tough, one of the first things we all think about is what we can do without. The same goes for companies--they must say no to some things to conserve resources and ensure that remaining resources are focused on the right things. But what specifically should companies say no to? Companies looking to shut down some innovation efforts have to evaluate two different portfolios: their portfolio of in-process innovation efforts and their...Starting at €8.20
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4551BC-EStrategyInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4556BC-EStrategyOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Starting at €8.20
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Principles and Patterns of Disruptive Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4557BC-EStrategyThis chapter highlights key innovation traps and summarizes the processes and principles that will significantly increase your chances of creating growth through innovation. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Week 4: Moving Forward--Honing Your Innovation Skills in Your Continuing Journey Toward Successful Innovation
Anthony, Scott D.Book Chapter HBS-8879BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20