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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Mercedes-Swatch
de Toro, Juan Manuel; Oliver, XavierCase M-1018MarketingDe la alianza estratégica entre Mercedes Benz y Swatch nace un proyecto de lanzamiento de un nuevo vehículo utilitario revolucionario de dos plazas. El caso plantea la necesidad de elaborar el briefing del producto para presentarlo en el concurso de agencias de publicidad.Starting at €8.20
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Tragedy or Opportunity? (Spanish version)
Roscini, Dante; Schlefer, Jonathan; Dimitriou, KonstantinosCase HBS-712S06EconomicsAfter its 2009-2010 fiscal crisis shook the euro, could the Greek government stabilize debt, avoid default, and stay on the euro? This case looks at the Greek social and political road to fiscal crisis; the economics of that crisis and efforts to recover from it; the danger the crisis posed to the euro; cooperation and conflict among European states, the European Central Bank, and the International Monetary Fund to try to help Greece emerge from ...Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Teach Workers About the Perils of Debt
Lusardi, Annamaria; Tufano, PeterArticle HBS-F0911A-ELeadership and People ManagementMost consumers don't understand how interest rates work and can't make sound decisions about borrowing. So wouldn't employees be better served by company programs that ventured beyond retirement planning and helped them stop pouring money into credit card fees and payments?Starting at €8.20
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The Tavistock Group and the Australian Agricultural Company
Roscini, Dante; Preble, MatthewCase HBS-717009-EEconomicsIn late 2015, Dr. Shehan Dissanayake, a managing director and board member of the Bahamian-based investment firm The Tavistock Group (Tavistock), the largest single shareholder in the Australian Agricultural Company (AACo), one of the country's largest agribusinesses, faces a potentially challenging future operating environment in Australia. The country's national government has recently instituted changes to its agricultural foreign direct inves...Starting at €8.20
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The TTIP: Bridging the Transatlantic Economy, Teaching Note
Roscini, Dante; Gabrieli, Federica; Beyersdorfer, DanielaTeaching Note HBS-717022-EEconomicsTeaching note for case 716026.Starting at €0.00
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Can the Eurozone Survive, Teaching Note
Roscini, Dante; Preble, MatthewTeaching Note HBS-717026-EEconomicsTeaching note for case 713034.Starting at €0.00
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The Rise of Populism and Italy's Electoral "Tsunami"
Abdelal, Rawi; Roscini, Dante; Corsi, ElenaCase HBS-719042-EEconomicsThe case explores several reasons behind the rise of populism in Italy and ponders the long-term sustainability of populist governments. Italy's March 2018 elections led to a populist government which included the right-wing League and the anti-establishment 5 Star Movement. To respect their electoral promises, the two parties came up with a budget plan which provided for a public deficit at 2.4%, a figure higher than what the previous administra...Starting at €8.20
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The Greek Crisis: Tragedy or Opportunity, Teaching Note
Roscini, DanteTeaching Note HBS-712036-EEconomicsTeaching Note for 711-088.Starting at €0.00