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Martin Smith: May 2002 (Spanish Version)
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-809S07EntrepreneurshipMartin Smith, recién graduado de HBS, acaba de empezar a trabajar con una empresa apalancada compra. Su primera tarea es evaluar tres ofertas diferentes y hacer recomendaciones a los socios. Al estudiar las ofertas, se da cuenta de que cada uno tiene diferentes ventajas y desventajas y que su recomendación debe tener en cuenta no sólo las características específicas de cada empresa objetivo, sino también la situación de su empresa. Además, se deb...Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Banco de Iberia - Teaching Note
Stein, Guido; Pin Arboledas, José RamónTeaching Note DPOT-45-EInnovation and Change, Leadership and People ManagementThe case presents the changes that take place in Banco de Iberia between 2003 and 2008 and the decisions the CEO must adopt in order to deal with the economic crisis. Between 2003 and 2007 the economic environment is one of sustained growth, with an increasing GDP (3% per year), low interest rates and a steady increase in turnover and margins in absolute terms. The main drivers are real estate development and construction. The strategy of Banco d...Starting at €0.00
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Lucía Bertola (A)
Pin Arboledas, José RamónCase DPO-192-ELeadership and People Management, StrategyHow to select a person responsible for a small business? In the case of a pharmacy, the decision hinges on two criteria: family relationships and professional skills. These professional skills must include business skills to boost the company's parapharmacy division. Everything seems to indicate that margins for drugs are going to shrink due to the pressure to cut costs faced by the welfare system in Spain.Starting at €8.20
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From Power to Influence
Pin Arboledas, José Ramón; Stein, GuidoTechnical Note DPON-70-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis technical note discusses the distance there is between power and using it effectively. It does not aim to produce a theory based on logic, nor systematize a reality, but instead to give a brief description of the phenomenon of power among business people and executives, so as to focus on some strategic thoughts. The authors have tried to condense their own accumulated experiences from working as "Management" professors, executives and busine...Starting at €8.20
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Rudolf Schwarz at Ariadna AG (B)
Stein, Guido; Pin Arboledas, José RamónCase DPO-110-ELeadership and People ManagementIn October 2007 Rudolf Schwarz (53 years old) was appointed public sector director for Western Europe at GB Telecom. His appointment was part of a reorganization of the directors' committee at Ariadna AG, a German company bought by GB Telecom at the end of 2003. Rudolf continued to have a good relationship with Christoph Reifers, a consultant who had been his coach for over six months in 2006. They used to meet regularly. Not long after Rudolf's ...Starting at €5.74
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Union Fenosa Gas: Human Resources Start-up - Teaching Note
García, Pilar; Pin Arboledas, José RamónTeaching Note DPOT-22-ELeadership and People Management, Service and Operations ManagementAt the end of the 1990s, in response to new challenges and opportunities in the energy sector, Unión Fenosa made a strategic decision to enter the gas market. Its strategy was to diversify its sources of gas and become actively involved in all stages of supply. The start-up of the Damietta plant (Egypt) was a huge challenge not only in technical terms (it was completed in record time: just three years), but also in terms of human resources. Unión...Starting at €0.00
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Difficult Conversations and Dealing with Challenging Situations at Work: The Case of the Ineffectual FD
Groysberg, Boris; Leamon, AnnCase HBS-416031-ELeadership and People ManagementStarting at €8.20
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Difficult Conversations and Dealing with Challenging Situations at Work: The Friend Who Asked for Feedback
Groysberg, Boris; Leamon, AnnCase HBS-416032-ELeadership and People ManagementStarting at €8.20