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Southwest Airlines (A) (Spanish)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1AESStrategyEn 1994, United Airlines y Continental Airlines lanzaron sus propias compañías aéreas de bajo coste para competir con Southwest Airlines. De 1991 a 1993, Southwest había aumentado su cuota de mercado del 26% al 45% en el importante mercado de la costa oeste de Estados Unidos. El caso estudia cómo Southwest creó una ventaja competitiva sostenible y hace hincapié en el papel de los recursos humanos como palanca para implementar la estrategia. Plant...Starting at €8.20
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Recursos Humanos en AES Corporation: el Caso del Departamento Ausente
Dee, T. D.; Pfeffer, JeffreyCase SGSB-HR3ESLeadership and People ManagementAES desarrolla y opera plantas de energía eléctrica en todo el mundo y, a fines de 1996, tiene aproximadamente 20,000 empleados. Pero, la corporación no tiene personal de recursos humanos, ya sea en la sede corporativa en Arlington, VA, o en cualquiera de sus instalaciones operativas. Además, la compañía tiene muy poco personal centralizado, poca o ninguna planificación estratégica, ningún departamento ambiental y casi ningún personal legal. La p...Starting at €8.20
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
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Berlin Brandenburg International Airport - Teaching Note
Martínez de Albéniz, VictorTeaching Note PT-57-EService and Operations ManagementJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €0.00
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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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Evidence-Based Management (Spanish version)
Pfeffer, Jeffrey; Sutton, Robert I.Article HBS-R0601ELeadership and People ManagementFor the most part, managers looking to cure their organizational ills rely on obsolete knowledge they picked up in school, long-standing but never proven traditions, patterns gleaned from experience, methods they happen to be skilled in applying, and information from vendors. They could learn a thing or two from practitioners of evidence-based medicine, a movement that has taken the medical establishment by storm over the past decade. A growing n...Starting at €8.20
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Los accionistas primero No tan rápido
Pfeffer, JeffreyArticle HBS-R0907KLeadership and People Management¿Cuándo comenzamos a medir el éxito de una empresa sólo de acuerdo con el aumento de su precio de la acción? Stanford profesor Pfeffer sostiene que es hora de que los CEO a una vez equilibrar los intereses de los accionistas con los de los otros grupos de interés: empleados, proveedores y clientes.Starting at €8.20
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20
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What Were They Thinking: Avoiding Common Management Mistakes
Pfeffer, JeffreyBook Chapter HBS-2524BC-EThis chapter introduces some common themes that have emerged as the author has contemplated common mistakes in how companies manage their people and their business in his weekly column for Business 2.0.Starting at €8.20