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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Capturing Confectionery (D) (Spanish version)
Collis, David J.; Stuart, Toby; Smith, TroyCase HBS-708S48StrategyIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Starting at €5.74
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Cooper Industries' Corporate Strategy (A) (Spanish version)
Collis, David J.; Stuart, TobyCase HBS-306S08StrategyDescribes the development of a successful corporate strategy based on the acquisition and subsequent consolidation of low-technology manufacturing companies. Starting with a company history and discussion of current business segments, the case goes on to detail the innovation of corporate headquarters in strategy formulation and operations. Highlights the synergistic possibilities in alike acquisitions and addresses the issue of long-term value c...Starting at €8.20
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Guerra en el sector de la alimentación de animales domésticos (B)
Collis, David J.; Stuart, TobyCase HBS-312S04StrategyDescribe el concurso para la adquisición de Anderson Clayton como actores de la industria compiten por uno de los siete principales fabricantes de alimentos para perros.Starting at €5.74
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Guerra en el sector de la alimentación de animales domésticos (C)
Collis, David J.; Stuart, TobyCase HBS-312S05StrategyDescribe acontecimientos importantes en la industria de alimentos para mascotas en 1987 y 1988, centrándose en las interacciones competitivas entre los principales actores de la industria.Starting at €5.74
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Cadbury Schweppes: Capturing Confectionery (D)
Collis, David J.; Stuart, Toby; Smith, TroyCase HBS-708491-EStrategyIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Starting at €5.74
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KiOR: Catalyzing Clean Energy
Nanda, Ramana; Stuart, TobyCase HBS-809092-EEntrepreneurshipBiofuels start-up KiOR was developing a proprietary technology that had the potential to dramatically impact the emerging renewable energy landscape: a process that converted cellulosic biomass into "bio-crude," a hydrocarbon mixture with properties to those of crude oil. KiOR had been operating as a virtual organization, but with venture financing in place, founder and chief technology officer Paul O'Connor and the KiOR board needed to decide wh...Starting at €8.20
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Tennant Company
Stuart, Toby; Applegate, Lynda M.; Weber, JamesCase HBS-810040-EEntrepreneurshipTennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative, environmentally friendly, cleaning technology that could potentially revolutionize cleaning. Historically, Tennant was a producer of floor and carpet washing machines for industrial and commer...Starting at €8.20