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Häagen-Dazs Ice Cream (B). The Farggi Tub's & Ice Cream Challenge
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Case M-968-EMarketingMay be used with M-967-E Häagen-Dazs Ice Cream (A). The making of a global brand.Starting at €5.74
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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
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Global Marketing Costa, S.A. (A)
Joachimsthaler, Erich A.; Pryce A. H.Case M-762-EMarketingThis case deals with a sales force problem in the timeshare industry.Starting at €8.20
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Global Marketing Costa, S.A. (C)
Joachimsthaler, Erich A.; Pryce A. H.Case M-764-EMarketingThis is the sequel case of (A) and (B). It defines a specific marketing problem.Starting at €5.74
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Hugo Boss AG
Bumm, V.; Joachimsthaler, Erich A.Case M-1010-EMarketingIn 1993, Boss AG, Germany's biggest men's apparel and textile company changed its name to Hugo Boss AG, the name of its original founder. The company also introduced two more brands Hugo and Baldessarini. The two new brands enveloped the flagship brand Boss which had been the company's only brand until 1993. The corporate brand umbrella Hugo Boss firmly and prominently towered over the three individual brands.Starting at €8.20
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Robert Krups GmbH & Co. KG: Market entry into East Germany
Bleivick, S.; Joachimsthaler, Erich A.Case M-836-EMarketingThis case describes the market entry of Robert Krups, a premium high quality small appliance manufacturer and marketer in Solingen, Germany. The case raises issues with respect to the development of a distribution and channel system in any market that is little known. Special consideration is given to the importance of the manufacturer vis-à-vis retailer relationship, opportunities for a small family firm to differentiate itself in the market vis...Starting at €8.20
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Nota sobre el sector europeo de la multipropiedad
Joachimsthaler, Erich A.; Pryce A. H.Technical Note MN-224MarketingLa multipropiedad es uno de los sectores del mercado de viajes y vacaciones que está experimentando un crecimiento más rápido, especialmente en Europa. Es un sector relativamente fragmentado, que está consiguiendo desprenderse de su mala imagen de "promotores sin ley" y que está abandonando el terreno de las inversiones inmobiliarias para introducirse en el mercado de las vacaciones.Starting at €8.20
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What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeBook Chapter HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Cracking the Code of the Income Statement: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6547BC-EThis chapter will help you understand the intricacies of the income statement. It outlines simple procedures and shows you how the income statement can help you understand what is going on in your company and how to use that information to lead. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20