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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Angel Toy
Huang J.; Rosenberg, MikeCase ASN-35-EFinance, Knowledge and CommunicationBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Starting at €8.20
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elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00
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Grupo Prisa
Vergés S.; Rosenberg, Mike; Tàpies, JosepCase DG-1468-EStrategyThe Prisa Executive Committee is deciding on its strategy to compete with its main international rivals. The case describes Grupo Prisa's structure, the growth and diversification processes undertaken up to 2004, and its expansion into the Spanish-speaking world. It also analyzes the group's main rivals in Spain and beyond.Starting at €8.20
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Coca-Cola Spain: Branding 2.0 - Teaching Note
Villanueva, Julian; Ziskind, JulieTeaching Note MT-37-EKnowledge and Communication, MarketingThe case covers the dilemma facing the communication and marketing directors at Coca-Cola Spain as they decide if and how the company should allocate additional resources to social media. At the moment, Coca-Cola Spain is already active on various social media platforms; however its strategy to date has been mostly experimental. The two directors profiled in the case have generally opposing viewpoints as to the usefulness of social media: the dir...Starting at €0.00
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El comportamiento del comprador en Internet
Viscarri, Jesús; Nueno, José Luis; Villanueva, JulianTechnical Note MN-338Information Technologies, MarketingUna de las causas del tímido desarrollo del comercio electrónico dirigido al consumidor es la carencia de experiencia y madurez de éste a la hora de considerar un conjunto de sitios relevante para llevar a cabo una compra. El efecto de la publicidad es muy débil sobre las compras: si bien aumenta el grado de conocimiento del usuario, éste, en su exploración se fía más de su intuición y experiencia en la red, lo que le lleva a decidir sobre marcas...Starting at €8.20
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Managing Creativity and Innovation in Organizations
Massa, Lorenzo; Rosenberg, MikeTechnical Note SMN-688-EInnovation and Change, StrategyThe technical note explores the tensions between organizational structures and innovation. Building on Teresa Amabile's work on creativity, the note explains how management systems and structures have the potential to enhance innovation. After presenting the personality traits of creative individuals and distinguishing the types of innovation processes (radical vs. incremental), it then identifies how informal organization and semi-structures can...Starting at €8.20
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You Are no Longer a Technical Specialist: Senior Managers and Technical Specialists: Two Ways of Working
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoTechnical Note ASNN-14-ELeadership and People ManagementManagers take decisions whose contents are the everyday work of the people they manage. By their very nature, managers deal with their subordinates' liberty; as such their decisions must be prudential. This case is based on the case from Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "You are not a Technician", ASNN8, IESE, 2005.Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20