This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
La Política de Dividendos de FPL Group, Inc. (B)
Esty, Benjamin C.; Schreiber, Craig F.Case HBS-202S10Financepolítica de dividendos de la FPL y la reacción de los mercados financieros son examinados.Starting at €5.74
-
International Rivers Network y el Proyecto de Represa en Bujagali (A)
Esty, Benjamin C.; Sesia, AldoCase HBS-209S20En el verano de 2002, la Red Internacional de Ríos (IRN), una ONG medioambiental ubicada en Berkeley, California, se dedica a lo que parecía ser las últimas horas de una campaña de tres años para detener un proyecto de la presa y la energía hidroeléctrica $ 582 millones a las cataratas de Bujagali en Uganda. La pieza final del rompecabezas de financiación estaba a punto de ser puesto en marcha como el Banco Mundial se estableció para aprobar una ...Starting at €8.20
-
Nota sobre los inductores de valor
Esty, Benjamin C.Case HBS-211S01FinancePresenta un marco para el análisis de decisiones estratégicas. Toma como dada la práctica de la gestión basada en valor mediante el cual los gerentes utilizan valor como criterio principal, al hacer decisiones financieras estratégicas, o de inversión. A través de un sencillo modelo de valoración, se muestra como valor patrimonial está relacionada con la rentabilidad tres generadores de valor, horizonte ventaja, y la reinversión. También se presen...Starting at €8.20
-
Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
-
Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
-
The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
-
Anatomy of a Sale, Part 1 (Spanish version)
Deighton, John; Narayandas, DasCase HBS-506S29MarketingHow does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial involvement to a challenge from competitor Oracle to the climax. The structure of Quick & Reilly's buying center is mapped, as is the role of its parent, Fleet Bank. The fortunes of the...Starting at €8.20
-
Hunter Business Group: EquipoNBA
Narayandas, Das; Caputo, ElizabethCase HBS-507S10MarketingEl asunto del grupo Hunter (HBG), una empresa de consultoría de marketing directo que se especializa en la reorganización de las ventas y la comercialización de los esfuerzos de las empresas industriales, usos integra tecnologías de atención telefónica (incluyendo ventas de campo, teléfono y correo electrónico) como medio de "revolucionar la cara de los negocios -to-business (B2B) marketing directo ". La firma opera bajo la teoría de que las comu...Starting at €8.20
-
Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
-
Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20