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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Global Asset Allocation: Investing in a Time of Debt, Supply Shocks, and Quantitative Tightening
Warnock, Francis E.; Wurster, LizCase DARDEN-GEM-0215-EEconomicsIn early 2023, pension fund manager Lynda Chen was troubled. She knew how important portfolio returns were for the pension’s finances. The fund’s assets ensure the pension’s health, as portfolio returns prefund the cost of the benefits the pension pays out to members. Built into Chen’s pension calculations was a 6.5% expected return, which, relative to other pension funds, was conservative. But in this world of massive debt levels, a series of ad...Starting at €8.20
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Fed Listens Meets an Inflation Surge
Warnock, Francis E.Case DARDEN-GEM-0210-EEconomicsAfter the final Federal Open Market Committee meeting of 2022, Jay Powell paused to consider the past and prospective paths for the US Federal Reserve (the Fed). Entering 2023, Powell had three not-unrelated issues on his mind. First, in 2019 the Fed launched its first-ever comprehensive public review of the monetary policy framework it employs to achieve maximum employment and price stability. During this review, Powell and the Fed considered es...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Doing Business: A Managerial Perspective
Warnock, Francis E.; Begley, J. AsherTechnical Note DARDEN-GEM-0176-EEconomicsA government’s impact on the economy is not limited to taxes, spending, and monetary policy. As any manager can attest, regulations dramatically impact the way managers think about production. An effective regulatory environment will allow both new and exStarting at €8.20
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Fragilities and Growth Prospects in the Global Economy
Walsh, Kieran J.; Warnock, Francis E.Technical Note DARDEN-GEM-0177-EEconomicsThis note discusses identifying the potential future fragile and high-growth economies.Starting at €8.20
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South Africa: The Search for Balanced and Sustainable Economic Growth
Warnock, Francis E.Case DARDEN-GEM-0179-EEconomicsThis case follows Lesetja Kganyago, governor of the South African Reserve Bank (SARB), and his efforts to keep inflation between 3% and 6% and, if possible, close to the midpoint of that range (i.e., 4.5%). This policy, part of the inflation targeting (IT) regime put in place in February 2000, forced the SARB to tighten monetary policy substantially and repeatedly in 2014 and 2015, when inflation was above the target, arguably pushing the economy...Starting at €8.20
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Eurozone at 21: A Monetary Union Without Growth?
Warnock, Francis E.Case DARDEN-GEM-0178-EEconomicsThis case addresses the troubles facing the eurozone in early 2021. Was the area doomed to low (or no) growth? Had the eurozone’s high-profile financial crises in Greece, Ireland, and Cyprus given way to the type of slow rotting of society that leads to revolutions? Was the COVID-19 pandemic the final nail in the union’s coffin? Or would the pandemic, notwithstanding the enormous and devastating toll on the union’s citizens, jar the eurozone out ...Starting at €8.20