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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Ackman versus the Board (Spanish version)
Palepu, Krishna G.; Srinivasan, Suraj; Weber, JamesCase HBS-112S08Accounting and ControlAfter 15 years of great performance, Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second-largest discount store retailer in the U.S., had competed successfully against industry leader Walmart for years by promoting an upscale discount shopping experience in comparison to Walmart's focus on low prices. This strategy worked well for Target in good economic ...Starting at €8.20
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Estrategia y gobierno en Yahoo! Inc.
Palepu, Krishna G.; Srinivasan, Suraj; Lane, David; Cornell, Ian McKownCase HBS-112S10Accounting and ControlYahoo! se enfrenta a una serie de desafíos de gobernabilidad y estratégicos a finales de 2011, ya que trata de competir con rivales como Google y encontrar maneras de monetizar sus vínculos accionariales y de negocios con Alibaba Group en China y Yahoo! Japón. La compañía ahora está valorada en casi la mitad de la oferta que Microsoft había hecho en su oferta de adquisición en 2008. La profundidad del desafío es subrayada por el CEO frecuentes ca...Starting at €8.20
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Alibaba se vuelve una empresa pública (B)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-116S12Accounting and ControlActualización sobre evolución de la acción de Alibaba Group y eventos relacionados en el año siguiente su reunión de septiembre 2014 IPO.Starting at €5.74
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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A Short-Seller Crashes the Party (HBR Case Study and Commentary)
Srinivasan, SurajArticle HBS-R1312L-EKnowledge and CommunicationTerranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. Th...Starting at €8.20
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A Short-Seller Crashes the Party (Commentary for HBR Case Study)
Srinivasan, SurajArticle HBS-R1312Z-ETerranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. Th...Starting at €8.20
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Financial Accounting Reading: Shareholders' Equity, Debrief Slides
Srinivasan, SurajCase HBS-5077-EAccounting and ControlPowerPoint slides for reading #5075.Starting at €8.20
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Finance Reading: Corporate Governance, Teaching Note
Coates, John; Srinivasan, SurajTeaching Note HBS-5210-EFinanceTeaching note for 5209.Starting at €0.00