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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Chrysler's Sale to Fiat, Teaching Note
Foley, C. Fritz; Goldberg, Lena G.Teaching Note HBS-211013-EFinanceTeaching Note for 210022.Starting at €0.00
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Belco Global Foods
Foley, C. Fritz; Johnson, MatthewCase HBS-211033-EFinanceThis case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the Head of Global Credit at Belco Global Foods must decideStarting at €8.20
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Transforming Alkermes into a Global Biopharmaceutical Company
Foley, C. Fritz; Haas, NicholasCase HBS-215079-EFinanceIn the summer of 2011, Jim Frates, CFO of Alkermes faced choices about how to finance the acquisition of Dublin, Ireland-based Elan Drug Technologies (EDT) - a deal that was expected to close in the fall. The case describes the history of Alkermes, provides information about the planned merger, and details the funding options. The case gives students the opportunity to analyze the role CFOs play in biopharmaceutical firms, to evaluate the attract...Starting at €8.20
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Financial Services at Falabella (B)
Foley, C. Fritz; Hurtado, Agustin M.Case HBS-217017-EFinanceSupplements the (A) case and provides an update describing choices Falabella made. In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in Falabella stores, and Banco Falabella competed with other banks by offering personal banking services...Starting at €5.74
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GM's Capital Allocation Framework
Foley, C. Fritz; Boland, F. Katelynn; Lemm, MichaelCase HBS-218026-EFinanceIn March of 2015, General Motors announced the details of a newly-established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face questions about how these policies should be implemented and what impact they might have.Starting at €8.20
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Project Moab at Hulu
Foley, C. Fritz; Weber, JamesCase HBS-218050-EFinanceIn 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programming and earned significant revenues from advertising revenues. This choice had strategic implications and required formulating a view on how the video on demand industry would evolve. It also had val...Starting at €8.20
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The Transformation of Microsoft, Teaching Note
Foley, C. Fritz; Boland, F. KatelynnTeaching Note HBS-218140-EFinanceTeaching Note for HBS No. 218048.Starting at €0.00