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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCase HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Starting at €8.20
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Tony Hsieh at Zappos: Structure, Culture and Radical Change (Spanish Version)
Noah Askin, Gianpiero Petriglieri, Joanna LockardCase INSEAD-6181Leadership and People Management18 meses después de intentar la transición de la empresa a la holacracia, Tony Hsieh, el famoso director ejecutivo de Zappos, decidió que era hora de hacer realidad el cambio. En marzo de 2015, envió un correo electrónico a todos los empleados de Zappos ofreciéndoles una indemnización por despido de 3 meses si consideraban que la autogestión no era para ellos. Un mes después, el 14% de la fuerza laboral había renunciado, incluido el 20% del depar...Starting at €8.20