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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Blue Apron: Has the Supply Chain Disrupter Been Disrupted?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1769-EService and Operations ManagementThis public-sourced case set in early 2022 explores the meal-kit-delivery service Blue Apron, a pioneer in the rapidly growing market of alternatives to shopping for food, meal planning, and cooking. Founded in 2012 by three entrepreneurs, Blue Apron sought to give people an easier way to get meals on the table without resorting to takeout or delivery: a box filled with exactly the right amount of ingredients for making creative and interesting r...Starting at €8.20
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Tony Hsieh at Zappos: Structure, Culture and Radical Change (Spanish Version)
Noah Askin, Gianpiero Petriglieri, Joanna LockardCase INSEAD-6181Leadership and People Management18 meses después de intentar la transición de la empresa a la holacracia, Tony Hsieh, el famoso director ejecutivo de Zappos, decidió que era hora de hacer realidad el cambio. En marzo de 2015, envió un correo electrónico a todos los empleados de Zappos ofreciéndoles una indemnización por despido de 3 meses si consideraban que la autogestión no era para ellos. Un mes después, el 14% de la fuerza laboral había renunciado, incluido el 20% del depar...Starting at €8.20
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Vignettes: Board Dynamics and Culture (A) and (B) - Teaching note
Cheng, Yo-Jud; Maiden, Stephen E.Teaching Note DARDEN-S-0349TN-EStrategyTeaching note for product S-0349Starting at €0.00