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Amazon: El distribuidor total
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186Service and Operations ManagementAmazon era una de las tres grandes empresas del mundo electrónico (junto con Google y Facebook) y la mayor empresa del mundo dedicada al comercio electrónico con más de (cien mil millones de dólares en ventas anuales). El caso describe el modelo de negocio de Amazon y el entorno del comercio electrónico. Resulta interesante analizar el propio modelo de Amazon y debatir sobre el futuro de este modelo basado en el crecimiento, el impacto que está t...Starting at €8.20
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Amazon: The total Retailer
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186-E-EService and Operations ManagementAmazon was one of the three leading companies in the e-world (together with Google and Facebook) and the world's largest e-commerce business, with annual sales of more than 100 billion USD. This case describes Amazon's business model and e-commerce environment. It is interesting to analyze Amazon's growth-based model and discuss its future. It is also worth exploring its current and future impact on retailing and the position of its offline compe...Starting at €8.20
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Discovery-Driven Digital Transformation
McGrath, Rita; McManus, RyanArticle HBS-R2003J-EKnowledge and CommunicationThe huge threat posed by digital technologies and models throws many established companies into a panic. In response, they often make big, bet-the-farm moves that fail badly. It's much wiser to take an incremental approach to digital transformation, say McGrath and McManus. Building on a technique McGrath helped develop in the 1990s--discovery-driven planning--the two advise executives at traditional firms to take things step-by-step. Rather than...Starting at €8.20