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Amazon: El distribuidor total
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186Service and Operations ManagementAmazon era una de las tres grandes empresas del mundo electrónico (junto con Google y Facebook) y la mayor empresa del mundo dedicada al comercio electrónico con más de (cien mil millones de dólares en ventas anuales). El caso describe el modelo de negocio de Amazon y el entorno del comercio electrónico. Resulta interesante analizar el propio modelo de Amazon y debatir sobre el futuro de este modelo basado en el crecimiento, el impacto que está t...Starting at €8.20
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Amazon: The total Retailer
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186-E-EService and Operations ManagementAmazon was one of the three leading companies in the e-world (together with Google and Facebook) and the world's largest e-commerce business, with annual sales of more than 100 billion USD. This case describes Amazon's business model and e-commerce environment. It is interesting to analyze Amazon's growth-based model and discuss its future. It is also worth exploring its current and future impact on retailing and the position of its offline compe...Starting at €8.20
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20