Cipriani & Lombardi - Teaching note
In January 2019, two entrepreneurs were contemplating the creation of a footwear company offering affordable women's casual shoes in shopping malls in Italy. Their concept revolved around a unique self-service, white-label shoes model, setting them apart from most other traditional footwear stores in the industry. To test the viability of their idea, they devised a plan to launch a pilot store during the summer months in Riccione, viewing it as a crucial step toward gathering valuable experience in the field.
Case based on the case "Roca&Mora", ASN-57-E, from the same authors.
Collection: IESE (España)
Ref: ASNT-21-E
Format: PDF
Number of pages: 13
Publication Date: Mar 15, 2024
Language: English, Spanish
What material is included in this case:
Description
In January 2019, two entrepreneurs were contemplating the creation of a footwear company offering affordable women's casual shoes in shopping malls in Italy. Their concept revolved around a unique self-service, white-label shoes model, setting them apart from most other traditional footwear stores in the industry. To test the viability of their idea, they devised a plan to launch a pilot store during the summer months in Riccione, viewing it as a crucial step toward gathering valuable experience in the field.
Case based on the case "Roca&Mora", ASN-57-E, from the same authors.
Read more
Case based on the case "Roca&Mora", ASN-57-E, from the same authors.
Year: 2019
Geographic Setting: Spain
Learning Objective
The case describes the idea, the environment and the motivation of the employees, and discussion can be directed first toward an analysis of the central idea and then toward the pilot store to possibly question the validity of the lessons learned from this with a view to their application.
This is a case in which analysis leads to the development of an opinion on the validity of the pilot tests and the lessons (in favorable or unfavorable terms) that can be learned from them.
This is a case in which analysis leads to the development of an opinion on the validity of the pilot tests and the lessons (in favorable or unfavorable terms) that can be learned from them.
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