Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note

By Whitler, Kimberly / Wooten, David

Marketing

Teaching note for product M-1019

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-1019TN-E

Format: PDF

Number of pages: 8

Publication Date: Oct 14, 2021

Language: English

Review date: Jul 30, 2024

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Teaching note for product M-1019

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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note

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