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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1019TN-EPublished: Oct 14, 2021Reviewed: Jul 30, 2024Format: PDFPages: 8Language: English - Teaching Note
Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1020TN-EPublished: Oct 19, 2021Reviewed: Jul 30, 2024Format: PDFPages: 6Language: English - Case
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1038-EPublished: Jun 5, 2023Reviewed: Feb 13, 2024Format: PDFPages: 18Language: English - Case
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1039Published: Jul 17, 2023Reviewed: May 29, 2024Format: PDFPages: 10Language: - Case
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1043Published: Nov 29, 2023Format: PDFPages: 18Language: - Case
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1043-EPublished: Nov 29, 2023Format: PDFPages: 18Language: English - Teaching Note
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1043TNPublished: Nov 29, 2023Format: PDFPages: 6Language: - Teaching Note
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1043TN-EPublished: Nov 29, 2023Format: PDFPages: 6Language: English - Technical Note
Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1045-EPublished: Feb 28, 2024Format: PDFPages: 4Language: English - Teaching Note
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1050TN1Published: May 20, 2024Format: PDFPages: 8Language:
