Continente: The relaunch of private label soft drinks

By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian

Marketing

The private label department at Continente wants to relaunch its soft drinks line, which has a very low market share in its category. Lladó, area manager for private label beverages, has received an interesting offer from Cott and is fancing a number of decisions regarding the possible change of supplier and the marketing mix for the relaunch.

Collection: IESE (España)

Ref: M-1049-E

Format: PDF

Number of pages: 27

Publication Date: Apr 1, 1998

Language: English, Spanish

Description

Year: 1994

Geographic Setting: España

Continente: The relaunch of private label soft drinks

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Continente: The relaunch of private label soft drinks

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Continente: The relaunch of private label soft drinks

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