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Creativity in Antonio Gaudí's Artwork

Massague, Mireia ; Rosich, Marc ; Nueno, José Luis

Corporate Governance, Innovation and Change, Marketing

Reference: MN-399-E
Number of pages: 15
Publication Date: Oct 11, 2017
Source: IESE (España)
Type of Document: Technical Note

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Description

Innovation, creativity, technology ... in service of people. These are the bases of both Antoni Gaudí's citizen science and his architectural oeuvre. Beyond the label of architect, Gaudí left a legacy still applicable today in many disciplines, from ergonomic design to business management. He was a pioneer, ahead of his time, innovative in work processes, as well as being the creator of new architectural forms that we know today.

Learning Objective

To explore how Gaudí's creativity entailed a series of disruptive innovations, ahead of his time, that still remain in force today.

Keywords

citizen science ergonomics Gaudi Innovation Technology