Cree Inc.: Introducing the LED Light Bulb
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.
Collection: HBSP (USA)
Ref: HBS-515026-E
Format: PDF
Number of pages: 20
Publication Date: Sep 2, 2014
Language: English, Spanish
Review date: Apr 20, 2016
What material is included in this case:
Description
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.
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Year: Event Year Start:2013
Geographic Setting: Geographic Setting:North Carolina
Industry Setting: Industry Setting:Retail trade
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"Cree Inc.: Introducing the LED Light Bulb"
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