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David Neeleman: Flight Path of a Servant Leader (A)

George, William W. ; Breitfelder, Matthew D.

Reference: HBS-409024-E
Year: Event Year Start:2007
Number of pages: 15
Geographic Setting: Geographic Setting:New York
Publication Date: Nov 10, 2008
Fecha de edición: May 2, 2011
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Industry Setting:Airlines

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Description

David Neeleman, founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership.

Keywords

Corporate governance Crisis management Customer satisfaction Leadership Trust