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Employer Branding: What It Is and Why It Matters

Reference: DARDEN-M-1003-E
Number of pages: 11
Publication Date: Sep 30, 2020
Fecha de edición: Oct 16, 2020
Source: Darden University of Virginia (USA)
Type of Document: Technical Note

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Description

This technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company’s employer brand.

Keywords

company image employer branding Marketing