Escatsa: La decisión de Reino Unido y Hungría - Nota de instructor

By Palencia, Luis / García Pont, Carlos

Esta nota del instructor acompaña al caso Escatsa, que describe y plantea un dilema de expansión internacional de una empresa local española en dos países diferentes, y para dos clientes diferentes a la vez. La escasez de resursos plantea cuál de las dos operaciones es más adecuada, o incluso si es correcto acometer ambas a la vez.

Collection: IESE (España)

Ref: ASNT-8

Format: PDF

Number of pages: 10

Publication Date: Dec 12, 2005

Language: Spanish, English

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Escatsa: La decisión de Reino Unido y Hungría - Nota de instructor

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