Escatsa: The UK and Hungary Decisions
A medium size Spanish company, manufacturing steel sheet jobs for the automobile industry, must decide on two alternatives to expand internationally. The choice of one or the other (or both) requires analysis of core competencies, customer base, risk, cost structures and project financing. Since time is an issue, the decision must be made with incomplete information.
Collection: IESE (España)
Ref: ASN-33-E
Format: PDF
Number of pages: 12
Publication Date: Oct 29, 2004
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Description
A medium size Spanish company, manufacturing steel sheet jobs for the automobile industry, must decide on two alternatives to expand internationally. The choice of one or the other (or both) requires analysis of core competencies, customer base, risk, cost structures and project financing. Since time is an issue, the decision must be made with incomplete information.
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Year: 1998
Geographic Setting: Hungary, Spain, United Kingdom
Learning Objective
This case is used as an introduction to Analysis of Business Problems.
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