Estrategia en el siglo XXI. Modelos de negocio en acción

By Ricart, Joan Enric

Strategy

En este documento veremos cómo, para dar respuesta a la variabilidad de contextos y a su interacción dinámica, la representación de los modelos de negocio como elecciones y consecuencias conectadas para establecer círculos virtuosos creadores de valor se transforma en una herramienta útil y práctica, la cual captura la esencia de la estrategia para las empresas del siglo XXI.

Collection: IESE (España)

Ref: SMN-685

Format: PDF

Number of pages: 17

Publication Date: Dec 4, 2012

Language: Spanish, English

Description

Learning Objective

Esta nota técnica es una sencilla introducción al enfoque de modelos de negocio, con énfasis en la importancia de la interacción para evaluar un modelo de negocio. Su fin es complementar módulos breves de estrategia competitiva en executive education en los que se quiera introducir el concepto de "modelo de negocio".

Estrategia en el siglo XXI. Modelos de negocio en acción

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Estrategia en el siglo XXI. Modelos de negocio en acción

Description

Learning Objective

Estrategia en el siglo XXI. Modelos de negocio en acción

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