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GlaxoSmithKline in China (C) (Spanish version)

By Quelch, John A. / Rodriguez, Margaret

Marketing

This case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.

Collection: HBSP (USA)

Ref: HBS-514S21

Format: PDF

Number of pages: 5

Publication Date: Jan 16, 2014

Language: Spanish

Review date: Sep 8, 2015

Description

This case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.

Year: 2013

Geographic Setting: China

Industry Setting: Healthcare service industry; Pharmaceutical industry

GlaxoSmithKline in China (C) (Spanish version)

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GlaxoSmithKline in China (C) (Spanish version)

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GlaxoSmithKline in China (C) (Spanish version)

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