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Case

Harlequin Romances - Polonia (A)

By Quelch, John A. / Laidler, Nathalie

Marketing

Harlequin Enterprises, editorial líder mundial de los romances de la serie, ha sido particularmente exitoso en Polonia. El caso explora algunos de los desafíos / oportunidades de hacer negocios en Europa del Este y los elementos de la mezcla de marketing necesarias para el éxito.

Collection: HBSP (USA)

Ref: HBS-505S16

Format: PDF

Number of pages: 27

Publication Date: Feb 26, 1990

Language: Spanish

Review date: Oct 6, 1993

What material is included in this case:

Other supplements

Description

Year: 1992

Geographic Setting: Poland

Industry Setting: Publishing

Harlequin Romances - Polonia (A)

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Harlequin Romances - Polonia (A)

What material is included in this case:

Description

Harlequin Romances - Polonia (A)

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