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Case

Holly G (Portuguese version)

By Palencia, Luis / Soler, Edi / Milla, Adolf

Innovation and Change Leadership and People Management

In July 2020, and after the first COVID confinement, a women fashion retail chain of 9 stores must to decide whether to launch an online channel or not and, more important, how to implement the change.

Collection: IESE (España)

Ref: ASN-86-PT

Format: PDF

Number of pages: 7

Publication Date: Jul 16, 2021

Language: Portuguese Portugal, English, Spanish

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Other supplements

Description

Year: 2020

Geographic Setting: Spain

Industry Setting: Retail

Learning Objective

The case can be used to perform some financial and non financial diagnosis on a company seriously affected by COVID-19 and also to design an action plan as to how to implement the plan. A change management model, such as Kotter can be used to guide the case protagonist on how to proceed within the organisation.

Holly G (Portuguese version)

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Holly G (Portuguese version)

What material is included in this case:

Description

Learning Objective

Holly G (Portuguese version)

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