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Case

Ibersecurities on line

By de Toro, Juan Manuel

Marketing

El lanzamiento de un nuevo producto de intermediación bursátil al mercado minorista o de particulares. El producto es una aplicación on-line (vía internet) que permite el asesoramiento y la compra-venta de acciones en tiempo real a través del ordenador, y el problema que se plantea es el de su comercialización en España.

Collection: IESE (España)

Ref: M-1062

Format: PDF

Number of pages: 26

Publication Date: Oct 1, 1998

Language: Spanish

Review date: Oct 1, 1998

Description

Year: 1998

Geographic Setting: España

Ibersecurities on line

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Ibersecurities on line

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Ibersecurities on line

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