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Case

Koç Holding: Los electrodomésticos de la línea blanca de Arçelik

By Quelch, John A. / Root, Robin

Marketing

La administración está considerando sus opciones para la futura expansión internacional. Koc es el principal proveedor de productos de línea blanca (electrodomésticos de cocina) en Turquía y se ha ido incrementando sus esfuerzos de exportación. A medida que los aranceles de importación más bajos invitar a los competidores extranjeros para entrar en Turquía, Koc debe decidir cómo equilibrar la defensa de su cuota de mercado nacional contra una mayor expansión en el exterior.

Collection: HBSP (USA)

Ref: HBS-507S11

Format: PDF

Number of pages: 22

Publication Date: Sep 3, 1997

Language: Spanish

Review date: Sep 29, 1997

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Description

Year: 1997

Geographic Setting: Turkey

Industry Setting: Appliances

Koç Holding: Los electrodomésticos de la línea blanca de Arçelik

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Koç Holding: Los electrodomésticos de la línea blanca de Arçelik

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Koç Holding: Los electrodomésticos de la línea blanca de Arçelik

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