La caída y resurgimiento de Pokémon

By Sanz, Eulàlia / Nueno, José Luis / Valor Sabatier, Josep

Marketing

En el año 2000, la franquicia Pokémon vio como se apagaba su esplendor. Atrás quedaba la idea de que Pokémon se convertiría en un juguete clásico, a la altura de Barbie o el Pato Donald. Los responsables de la franquicia se vieron obligados a replantear su estrategia para volver a formar parte del universo infantil y juvenil.

Collection: IESE (España)

Ref: M-1228

Format: PDF

Number of pages: 8

Publication Date: May 26, 2010

Language: Spanish, English

Description

Year: 2000-2009

La caída y resurgimiento de Pokémon

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La caída y resurgimiento de Pokémon

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La caída y resurgimiento de Pokémon

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