The Fall and Return of Pokémon

By Sanz, Eulàlia / Nueno, José Luis / Valor Sabatier, Josep

Marketing

In 2000, the Pokémon franchise saw its glory begin to fade. Gone was the idea that Pokémon would become a classic toy rivalling the likes of Barbie and Donald Duck. Those responsible for the franchise were forced to rethink their strategy to re-enter the child and teenager universe.

Collection: IESE (España)

Ref: M-1228-E

Format: PDF

Number of pages: 8

Publication Date: Nov 23, 2009

Language: English, Spanish

Description

Year: 2000-2009

The Fall and Return of Pokémon

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The Fall and Return of Pokémon

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The Fall and Return of Pokémon

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