Luis Arrese (B): On the Cusp of Success (Portuguese Version, Portugal)

Luis Arrese is about to get the role he has dreamed of since childhood: general manager (CEO) of the European subsidiary of a multinational company. Luis has come from a humble family background and, thanks to his remarkable intellectual abilities, effort, self-motivation and sacrifice, has made rapid career progression in the company, from the very bottom to just one step from CEO. To get this far, he worked his way up several subsidiaries and the headquarters in North America. Luis is a very achievement-oriented manager but less adept at managing people, a weakness that has caused problems for him throughout his professional career. Luis has worked hard to correct this though and believes he has succeeded in doing so. This case replaces the DPO-64-E Fernando Ruiz (B): a Successful Career from the same authors.