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Case

Maison Bouygues (Spanish Version)

By Quelch, John A. / Conley, Greg

Marketing

El vicepresidente de marketing está revisando el plan de marketing 1991 y el presupuesto para Maison Bouygues, el principal constructor de nuevas viviendas unifamiliares en Francia. Debido a la recesión, se prevé que las ventas de la compañía para ser plana y pueden necesitar ser hecho en la comercialización y venta mezcla ajustes.

Collection: HBSP (USA)

Ref: HBS-503S77

Format: PDF

Number of pages: 24

Publication Date: Jan 6, 1992

Language: Spanish

Review date: Mar 10, 1993

What material is included in this case:

Other supplements

Description

Year: 1990

Geographic Setting: France

Industry Setting: Construction; Residential construction

Maison Bouygues (Spanish Version)

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Maison Bouygues (Spanish Version)

What material is included in this case:

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Maison Bouygues (Spanish Version)

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