Managing Online Reviews on TripAdvisor, Teaching Plan

By Teixeira, Thales S. / Preble, Matthew

Marketing

This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "Managing Online Reviews on TripAdvisor," HBS No. 514-071.

Collection: HBSP (USA)

Ref: HBS-516045-E

Format: PDF

Number of pages: 12

Publication Date: Dec 9, 2015

Language: English

Description

This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "Managing Online Reviews on TripAdvisor," HBS No. 514-071.

Industry Setting: Accommodation & food services; Travel services; Hotels; Online information services

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Managing Online Reviews on TripAdvisor, Teaching Plan

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