Mary Kay Inc.: Asian Market Entry (B)

By Quelch, John A.

Marketing

By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the USA. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at over 20 percent each year. In contrast, Mary Kay Cosmetics had decided to exit the Japanese market in 2001.

Collection: HBSP (USA)

Ref: HBS-509067-E

Format: PDF

Number of pages: 1

Publication Date: Jun 1, 2009

Language: English

Description

Year: 2004

Geographic Setting: Asia;China

Industry Setting: Cosmetics

Mary Kay Inc.: Asian Market Entry (B)

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Mary Kay Inc.: Asian Market Entry (B)

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Mary Kay Inc.: Asian Market Entry (B)

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