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Case

MEM Company, Inc. (Spanish Version)

By Quelch, John A.

Marketing

El presidente del MEM Co., Inc. está evaluando la propuesta de introducción de una nueva línea de productos de baño de los hombres. También debe determinar los mejores canales de distribución y el tamaño del presupuesto de publicidad del producto.

Collection: HBSP (USA)

Ref: HBS-503S13

Format: PDF

Number of pages: 15

Publication Date: May 1, 1981

Language: Spanish

Review date: May 14, 1985

What material is included in this case:

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Description

Year: 1980

Geographic Setting: New Jersey

Industry Setting: Personal care products

MEM Company, Inc. (Spanish Version)

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MEM Company, Inc. (Spanish Version)

What material is included in this case:

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MEM Company, Inc. (Spanish Version)

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