Mixue Ice Cream & Tea: Revolutionizing China´s Bubble Tea Game - Teaching Note

By Kirk Kristofferson / Guanjie Huang

Marketing

Teaching note for product W38735.

Collection: Ivey Business School (Canada)

Ref: IVEY-W38736-E

Format: PDF

Number of pages: 9

Publication Date: Aug 27, 2024

Language: English

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Teaching note for product W38735.

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Mixue Ice Cream & Tea: Revolutionizing China´s Bubble Tea Game - Teaching Note

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