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Mixue Ice Cream & Tea: Revolutionizing China´s Bubble Tea Game

By Kirk Kristofferson / Guanjie Huang

Marketing

Collection: Ivey Business School (Canada)

Ref.: IVEY-W38735-E

Published: Aug 27, 2024

Format: PDF

Pages: 13

Language: English

€8.53 PVP Institution

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Teaching Note

Mixue Ice Cream & Tea: Revolutionizing China´s Bubble Tea Game - Teaching Note

By Kirk Kristofferson / Guanjie Huang

Marketing

Collection: Ivey Business School (Canada)

Ref.: IVEY-W38736-E

Published: Aug 27, 2024

Format: PDF

Pages: 9

Language: English

€0.00 PVP Institution

See details Add to Wish List

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Default Category

Mixue Ice Cream & Tea: Revolutionizing China´s Bubble Tea Game

Mixue Ice Cream & Tea: Revolutionizing China´s Bubble Tea Game - Teaching Note

Simulations

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?