Now Everybody Can Fly: AirAsia - Teaching Note

The teaching note for the case DG-1485-E. The case tells how AirAsia, a Malaysian company, has transformed into a respectable low-cost airline through its well-defined business model, among other factors. The recent emergence of low-cost airlines in Asia has shaken the industry and incumbents are forced to respond, unavoidably leading to intense competition. Not surprisingly, the Asian political and business environments gave birth to unique growing paths for the low-cost airlines. Through the case, AirAsia's business model, competitive advantages, and expansion strategy are explored in a dynamic setting. The ethic dimension and entrepreneurship are also shown in the case.