Philips Healthcare: Marketing the HealthSuite Digital Platform, Teaching Note

By Quelch, John A.

Marketing

Teaching note for case 515052.

Collection: HBSP (USA)

Ref: HBS-515113-E

Format: PDF

Number of pages: 6

Publication Date: Jun 23, 2015

Language: English

Review date: May 18, 2017

Description

Teaching note for case 515052.

Geographic Setting: United States;Netherlands

Industry Setting: Health care services; Medical equipment & devices; Medical supplies

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Philips Healthcare: Marketing the HealthSuite Digital Platform, Teaching Note

Description

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