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Case

Pricing, Profits and Customer Value (Spanish version)

By Cespedes, Frank V. / Shapiro, Benson P. / Ross, Elliot B.

This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.

Collection: HBSP (USA)

Ref: HBS-818S09

Format: PDF

Number of pages: 20

Publication Date: Sep 20, 2010

Language: Spanish, English

Review date: Aug 26, 2011

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Description

Year: 1985

Geographic Setting: Canada

Industry Setting: Engines

Pricing, Profits and Customer Value (Spanish version)

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Pricing, Profits and Customer Value (Spanish version)

What material is included in this case:

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Pricing, Profits and Customer Value (Spanish version)

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