Principles of Marketing
This course focuses on four key areas:
- Marketing Fundamentals: An introduction to core concepts in marketing.
- Product, Pricing and Channel Decisions: Strategies for product development, setting prices, and choosing distribution channels.
- Build Strong Brands: Techniques for developing and maintaining powerful brands.
- Communication Strategy: Approaches for effectively communication with target markets.
What material is included in this case:
Description
This course focuses on four key areas:
- Marketing Fundamentals: An introduction to core concepts in marketing.
- Product, Pricing and Channel Decisions: Strategies for product development, setting prices, and choosing distribution channels.
- Build Strong Brands: Techniques for developing and maintaining powerful brands.
- Communication Strategy: Approaches for effectively communication with target markets.
Learning Objective
Modules
This interactive course consists of the following modules:
Duration: 3h 00m 00s
In this first session, a comprehensive overview of the role of marketing in communicating a company's value proposition is presented. Students will be introduced to the fundamental principles of marketing, encompassing the framing of challenges and the considerations necessary for informed decision-making.
Understand the fundamental principles of marketing.
Duration: 3h 00m 00s
It's difficult to imagine a world before the advent of Apple's iconic products like iPods, iPhones, and iPads. Despite the initial challenges following its 2001 launch, the iPod?s success was significantly driven by Apple's marketing expertise. Similarly, all companies, whether they're in electronics, hospitality, or financial services, must make crucial decisions about their products, pricing, and distribution channels.
- Define what a product is.
- Analyze demand and manage a product effectively.
- Comprehend the principles of pricing.
- Develop and implement distribution channel strategies.
- Synthesize knowledge of product management, pricing strategies, and channel decisions.
Duration: 3h 00m 00s
Strong brands significantly impact both individuals and society, serving as pivotal mechanisms for conveying value and advancing the promotion of products or services. This session delves into the strategic significance of brands, underscoring their role as indispensable assets in the contemporary marketplace.
- Investigate the role of branding and assess its impact.
- Define the concept of brand equity and examine its components.
- Analyze the essentials of brand management to enhance brand value.
- Explain how effective branding contributes to a company's overall value and apply strategies for developing a strong brand.
Duration: 3h 00m 00s
Understanding your customers is the initial step; the next involves developing a communication strategy that effectively appeals to their interests and needs. This strategy should be structured within a clear framework to launch a product or service, setting specific objectives and identifying the target market. It is essential to map the customer decision-making process, adapting messages and content at each stage of their journey. By detailing the key elements and steps, businesses can construct a comprehensive and effective communication strategy that ensures engagement and satisfaction.
- Describe a framework to organize and implement a communication strategy for launching a product or service.
- Analyze the process of setting objectives and identifying the target market for a strategy.
- Evaluate methods to map the customer decision-making process and adapt messages and content at each stage of the customer journey.
- Explain the key elements and detail the steps for constructing an effective communication strategy.
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