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Case

Quatro (A): Lanzamiento en Chile

By Martínez, J.

Marketing

A principios de 1996, Coca Cola buscaba una nueva bebida para lanzar en Chile con el objetivo de generar un volumen incremental rentable a costa de algunos productos de la competencia. Habían escogido a Quatro, una bebida diferente con sabor a pomelo, que había tenido éxito en Argentina y Colombia. Se preguntaban si el lanzamiento que habían preparado para Chile podía alcanzar resultados similares.

Collection: ESE (Chile)

Ref: ESE-DC-C-ES-05-005A

Format: PDF

Number of pages: 14

Publication Date: Mar 23, 2006

Language: Spanish

Review date: Jun 9, 2008

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Description

Year: 1996

Geographic Setting: Chile

Quatro (A): Lanzamiento en Chile

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Quatro (A): Lanzamiento en Chile

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Quatro (A): Lanzamiento en Chile

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