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Case

Reebok International Ltd. (Spanish Version)

By Quelch, John A. / Hiller, Tammy Bunn

Marketing

Este caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Reebok ejecutivos están revisando los programas de promoción y publicidad de la compañía para la segunda mitad de 1988. Estos incluyen el patrocinio de los Juegos Olímpicos de 1988 y una gira de conciertos de rock organizado por Amnistía Internacional. Además, Reebok es el lanzamiento de una nueva campaña publicitaria con el lema "Let Reebok U.B.U."

Collection: HBSP (USA)

Ref: HBS-504S17

Format: PDF

Number of pages: 28

Publication Date: Aug 30, 1988

Language: Spanish

Review date: Nov 8, 1989

What material is included in this case:

Other supplements

Description

Year: 1988

Geographic Setting: United States

Industry Setting: Footwear; Athletic & outdoor apparel

Reebok International Ltd. (Spanish Version)

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Reebok International Ltd. (Spanish Version)

What material is included in this case:

Description

Reebok International Ltd. (Spanish Version)

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