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Case

Solvay Pharma: Estrategias de switch

By Nueno, José Luis / Mora C.

Marketing

El caso pone de manifiesto las estrategias de conversión en especialidad médica publicitaria (EFP) con los que cuentan los laboratorios que fabrican productos éticos.

Collection: IESE (España)

Ref: M-1064

Format: PDF

Number of pages: 10

Publication Date: Dec 1, 1998

Language: Spanish

Review date: Dec 1, 1998

Description

El caso pone de manifiesto las estrategias de conversión en especialidad médica publicitaria (EFP) con los que cuentan los laboratorios que fabrican productos éticos.

Geographic Setting: España

Solvay Pharma: Estrategias de switch

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Solvay Pharma: Estrategias de switch

Description

Solvay Pharma: Estrategias de switch

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