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Case

Sony Corporation: Sistemas de Navegación por Automóviles

By Quelch, John A. / Fujikawa, Yoshinori

Marketing

En el verano de 1996, Masao Morita, presidente de Sony Personal Mobile Communication Co., contemplado cómo formular su estrategia de marketing multinacional para el mercado de los sistemas de navegación para automóviles rápidamente cambiante. Morita necesaria para resolver los puntos de vista conflictivos dentro de su compañía con respecto a varias cuestiones fundamentales, como foco geográfico de mercado, selección de productos, y el establecimiento de normas.

Collection: HBSP (USA)

Ref: HBS-506S01

Format: PDF

Number of pages: 34

Publication Date: Oct 20, 1996

Language: Spanish

Review date: Jan 14, 1998

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Description

Year: 1996

Geographic Setting: United States;Japan;Europe

Industry Setting: Electronic components

Sony Corporation: Sistemas de Navegación por Automóviles

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Sony Corporation: Sistemas de Navegación por Automóviles

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Sony Corporation: Sistemas de Navegación por Automóviles

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