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Case

Sorrell Ridge: Pago por referenciación

By Quelch, John A. / Stern, Aimee L.

Marketing

Este caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. La administración está tratando de penetrar en el mercado minorista de comestibles de California con la línea de conservas de todas las frutas de la compañía. honorarios por adelantado sustanciales (tasas por asignación) han sido solicitados por las cadenas. La administración debe decidir cómo responder.

Collection: HBSP (USA)

Ref: HBS-503S03

Format: PDF

Number of pages: 19

Publication Date: Jun 12, 1990

Language: Spanish

Review date: Aug 29, 1994

What material is included in this case:

Other supplements

Description

Year: 1987

Geographic Setting: United States

Industry Setting: Food

Sorrell Ridge: Pago por referenciación

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Sorrell Ridge: Pago por referenciación

What material is included in this case:

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Sorrell Ridge: Pago por referenciación

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