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Case

Splash: Ready to Make Waves

By Hari Bapuji / Niraj Dawar / Nigel Goodwin

Splash Corporation has been dubbed the next Unilever - not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and North America? The company is not short of ambition but resources are scarce.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B06A033-E

Format: PDF

Number of pages: 19

Publication Date: Mar 20, 2007

Language: English

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Description

Year: 2006

Geographic Setting: Philippines/Indonesia

Industry Setting: Manufacturing;

Splash: Ready to Make Waves

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Splash: Ready to Make Waves

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Splash: Ready to Make Waves

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